How a Brewery Owner Put His Business on the Map... for FREE!
by Casey Eberhart
Just two weeks ago, Daniel discovered the Community Card Playbook. The process was simple: partner with other local, non-competing businesses to create a shared postcard. Each business would pay for their space, and together, they could cover the cost of a massive mailer.
He acted fast, partnering with a pizza shop, a coffee shop, and a bakery. The collaboration was a perfect fit, allowing each business to get in front of the same local audience without a huge advertising bill.
In less than 14 days, Daniel had a full Community Card and a powerful marketing plan. A run of 2,500 postcards is now heading straight to the mailboxes in the neighborhoods surrounding his brewery. This kind of targeted, local exposure didn't cost him a dime in advertising.
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Book of the week:
Traction: Get a Grip on Your Business! (Blue Link goes to Amazon)
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2 Ways to GENERATE LEADS:
Online:
- Post Valuable Short-Form Video on Reels or TikTok - Include CTAs in your captions or bio to drive followers to your offers.
Offline:
- Print & Promotional Materials - Use Branded Merchandise – Pens, notepads, or tote bags with your logo work as walking billboards.
Places to connect:
Expand The Business Facebook Community of over 4182 Business Minded folks https://www.facebook.com/groups/expandthebusiness
Our Real Estate Investor Network USA group of over 3992 Investors from around the USA https://www.facebook.com/groups/1046413479606105
**Brand New Group** Businesses For Sale By Owner with 647 buyers and sellers in the US. https://www.facebook.com/groups/businessesforsalebyowner
Home of my YouTube channel and where the Expand The Business Podcast will live: http://www.CaseyOnVideo.com
