Are You Diversifying Your Lead Generation?by Casey EberhartMeet James. He’s been running his insurance agency for nearly 15 years, serving families, small businesses, and professionals in his community. James built his agency the traditional way: through handshakes, referrals, and sponsoring local events. His business thrived for a long time, but lately, he’s noticed something unsettling.The
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Customer Connection in the Digital Age: Are You Keeping Up?by Casey EberhartImagine Sarah, a small business owner who runs a cozy coffee shop in a bustling town. For years, Sarah’s customers would pop in for their daily caffeine fix, and she’d chat with them about their lives, building genuine relationships over time. Her business thrived
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How to Build a Powerful Network that Grows Your Business– No Fluff, Just Resultsby Casey EberhartSarah, a small business owner running a boutique handmade jewelry shop, once thought networking was all about attending stuffy cocktail parties and exchanging business cards with strangers. It felt superficial, and she wasn’t seeing any real benefits for her business.
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Clarity is the foundation for success. When you have a clear vision of what you want, youcan focus your energy and efforts more effectively. Many people struggle to achieve theirgoals simply because they haven’t taken the time to define them clearly. Start by askingyourself: What do I really want? Be specific and visualize the outcome
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From “Likes” to Sales: Social Commerce Strategies for Businesses in 2025by Casey EberhartPicture this: Janet, the proud owner of a handmade jewelry shop, sits at her workbench, polishing a pair of earrings. Five years ago, she relied on craft fairs and a basic website for sales. Today, her business is thriving because she discovered the
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If You Want to Grow Your Business, Then You Better Grow Your Audience!by Casey EberhartEmma was standing in her small bakery on a chilly December morning, gazing at the rows of cupcakes, pies, and cookies she’d worked tirelessly to perfect. Business was steady, but she knew it could be more. She dreamed of her shop
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