Networking Best Practices for Business Owners

by Casey Eberhart

Jordan's event planning and catering company started strong, but the initial buzz faded. He thought his amazing food would bring in clients, but soon, his calendar looked sparse. "I was just hoping for referrals," Jordan admitted, "not actually networking."

He quickly learned that true networking wasn't about swapping cards; it was about real connections.

Jordan stopped just showing up to events. Instead, he started asking curious questions, genuinely listening to others' challenges and passions. He wasn't pitching; he was trying to understand. "People remember how you made 'em feel," he realized.

He built a referral circle of trusted partners: a florist, a DJ, a venue owner. They weren't competitors; they were allies, sending clients each other's way because they truly trusted one another. Jordan also got good at following up, sending quick, personalized messages after meeting someone, laying groundwork for future opportunities.

Jordan wasn't afraid to share his knowledge either. He'd offer planning checklists or venue recommendations, becoming a helpful resource in the local events scene. And he looked outside his industry, finding unexpected leads at places like a tech startup's opening.

Now, Jordan's calendar is full. His business thrives not because of endless ads, but because he learned to connect. "It's not about who you know," he says. "It's about who knows you, and trusts you." Building that trust, one genuine conversation at a time, is what truly grows a business.

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Book of the week:

High Level Networking: Strategies to Expand Your Network, Build Referral Relationships and Joint Venture Partnerships, and Grow Your Email List! (Blue Link goes to Amazon)

Do any of these networking results seem familiar?

You “wing it” in your one-minute commercial – if you even have a one-minute commercial – and, of course, it gives you “wing it” results – not much if anything.
You spend hours networking attempting to reach more people—but then you don’t follow up.
You want to collaborate with other business owners, but don’t know where to start.
You worry where your next customer is coming from.

If you resonate with any of the above results, you’ll want to read High Level Networking..

**Terilee Harrison and Eric Loftholm are both friends of mine!!!**

4.9 Star Rating!!

Grab it on Amazon —---> https://amzn.to/3YJfxqO

2 Ways to GENERATE LEADS:

Online:

Use Testimonials & Case Studies - Publish real stories with opt-ins included so prospects can take the next step.

Offline:

Offline Engagement Strategies - Leverage Word-of-Mouth – Simply ask happy customers to refer others!

Places to connect:

Expand The Business Facebook Community of over 4097 Business Minded folks https://www.facebook.com/groups/expandthebusiness

Our Real Estate Investor Network USA group of over 3220 Investors from around the USA https://www.facebook.com/groups/1046413479606105

**Brand New Group** Businesses For Sale By Owner with 596 buyers and sellers in the US. https://www.facebook.com/groups/businessesforsalebyowner

Home of my YouTube channel and where the Expand The Business Podcast will live: http://www.CaseyOnVideo.com

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